true. women's health

true. Women's Health aims to change the way women experience healthcare. Their highly personal membership-based programs give women 24/7 access and real relationships with their providers. Working mostly with women in midlife and menopause, I used educational and relatable content to destigmatize the struggles of hormonal changes and promote physical and mental wellness. 

When true. decided to launch a weight journey program, I was ecstatic. As someone who has been on a weight journey of my own, I knew how to approach it with empathy and care. The weight program focuses on health and feeling good rather than simply aiming for a certain number on the scale. The practitioners at true. validate the hardships patients go through during weight loss and encourage them to tackle every aspect of their health, including hormonal imbalances and their sleep cycles. I centered the social media content around self-love, forgiveness, and education about how stress and daily habits impact weight.

Women's Healthcare of Princeton is a trusted industry leader in the field of gynecology. They aim to educate women of all ages on anatomy, hormones, and sex education. I helped with their biweekly educational livestream, Gynecollege, and even appeared as a guest in one episode. Using relatable girl-humor and spreading medical knowledge with digital content improved the Princeton brand and created an air of approachability and trust.

AP Derm is a provider of both medical and cosmetic dermatology. Their services and skincare products focus on clean, natural skincare that is rooted in science and medicine. I created editorial calendars with information about how to keep skin healthy for their minimalistic brand. The content addressed myths about skincare, information about melanoma prevention, and self-care inspiration.

Lakeshore Marine Group wanted a rebrand as they launched their digital campaign. I implemented nautical humor and themes of adventure in their social media content. As luxury items, boats are relatively easy to market. Because boating is often associated with memories and relaxing days on the lake, I appealed to these emotions. I promoted their presence at boat shows on their social channels and made connections by promoting other local businesses. 

Gerst Funeral Homes is on the opposite end of the spectrum, requiring serious content handled with grace. With my content creation, I portrayed Gerst as an empathetic and understanding company that helps grieving individuals during the hardest time of their life. Supportive quotes, resources for grief, and funeral preplanning tips were an integral part of their digital content strategy.

StrEATs Taco Kitchen came to our marketing agency as they prepared for their grand opening. Food marketing is always fun, and the digital content I thought up consisted of exactly that. Their street tacos are inspired from different geographical locations from around the world, and sustainability is a large part of their business model. Promoting their eco-friendly tacos, I made sure their social media echoed their values.

Lucky Sushi Cafe needed content that was fun and refreshing. The content I made up for them was cute and share-worthy. In addition to promoting photographs of their sushi rolls and other entree dishes, I thought of graphics that would resonate with their target audience and strengthen their brand image. 

Caption Pros offers human captioning services for events. When creating content for them, I focused on accessibility rights, accommodations for deaf and hard of hearing individuals, and sharing knowledge about the captioning industry. Not pictured is a marketing concept I came up with, "H(ear) us out" with an image of an ear. The opportunity to advocate for disability rights made this a wonderful client to create for.

When you're working with something like Kerkstra portable restrooms, you have to learn to have fun with it. While also promoting photos of their luxury rental bathrooms, I promoted their standard portable toilets with a bit of flair. The team absolutely loved my creativity. I also conceptualized a campaign to spread brand awareness called #kerkstrainthewild in which users who posted  images Kerkstra bathrooms they saw while out in public to enter a chance to win free music festival tickets.