Mikayla Balk

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Mikayla Balk

Mikayla BalkMikayla BalkMikayla Balk
  • Home
  • Web Content
  • Digital Marketing
  • Personal Work
  • Contact

welcome

Content Creation and Brand Development

Content Creation and Brand DevelopmentContent Creation and Brand DevelopmentContent Creation and Brand Development
Contact Me

Why I Create

The allure of writing is sparked by the desire to connect, even if just for ourselves. The intrinsic need to express concepts is one of the most valuable things that make us human. Starting out with passion, my work has expanded with a wide variety of content, both professional and personal. 

work experience

SEO Writer - Omniscient

Digital Content Specialist - Leverage Marketing

SEO Specialist - Avalanche Creative

Jan 2024 - present

My content writing for Omiscient has focused on mental health and professional development topics. I've worked as a contract writer for their company, establishing a wonderful business relationship. The articles I've written received excellent SEO scores, and I also contributed to their client's website by rewriting existing content for improved optimization. 

See Content Writing

SEO Specialist - Avalanche Creative

Digital Content Specialist - Leverage Marketing

SEO Specialist - Avalanche Creative

Oct 2022 - April 2023

While I had previous knowledge of search engine optimization, working at an SEO agency transformed the way I approach web content. My position required intense research skills, as I often wrote about complex topics, such as continuous integration software. Learning about advanced keyword research expanded my capabilities as a writer and allowed me to develop a structured system for content creation.

Digital Content Specialist - Leverage Marketing

Digital Content Specialist - Leverage Marketing

Digital Content Specialist - Leverage Marketing

May 2021 - Aug 2022

During my time at Leverage, I was the primary strategist and planner for social media content, and I also managed client accounts. My contribribution was fundamental in developing brand voices, and the digital content campaigns that were conceptualized under my editorial calendars brought increased audience engagement and praise from clients. I worked primarily with B2C companies and produced long-form website content for select clients. 

see digital marketing work

Content Writer - MakwaUSA

Freelance Writer - Michigan Home and Lifestyle Magazine

Digital Content Specialist - Leverage Marketing

May 2020 - Feb 2021

Under contract work, I designed WordPress websites and wrote web copy for a collection of businesses consisting of MakwaUSA, Makwaden LLC, Arrowhead Incubator, and Wildlife & Wetland Solutions. Until the opportunity ended due to lack of funding, I worked alongside my boss to develop a sustainability program for youth and write copy for his nonprofit that helped Native American businesses receive grants.

VMA Writer - Grand Valley State University

Freelance Writer - Michigan Home and Lifestyle Magazine

Freelance Writer - Michigan Home and Lifestyle Magazine

Sept 2018 - April 2019

As the writer for the visual and media arts department of Grand Valley, I maintained their WordPress blog with content about current affairs and clubs. I promoted the benefits of different fine art degrees at GVSU by creating short articles that increased engagement of the department's social media pages. I loved writing for them my senior year and wished I could have longer, but the position had to end after graduation. 

Freelance Writer - Michigan Home and Lifestyle Magazine

Freelance Writer - Michigan Home and Lifestyle Magazine

Freelance Writer - Michigan Home and Lifestyle Magazine

2019 - present 

For several years, I have been contributing articles to Michigan Home and Lifestyle Magazine. Topics have ranged from endangered species to custom pool design. Many articles focus on local Michigan businesses and travel opportunities.

Intern - Luxury Travel Media

Intern - Luxury Travel Media

Intern - Luxury Travel Media

June - August 2018

My internship took in Sydney, Australia, working under the company's web editor and chief magazine editor. My main priority involved producing online content for their website by turning press releases into articles and creating lists of hotels and restaurants for various destinations. I also proofread the magazine’s feature stories and compiled databases for client mailing lists.


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