The allure of writing is sparked by the desire to connect, even if just for ourselves. The intrinsic need to express concepts is one of the most valuable things that make us human. Starting out with passion, my work has expanded with a wide variety of content, both professional and personal.
Jan 2024 - present
My content writing for Omiscient has focused on mental health and professional development topics. I've worked as a contract writer for their company, establishing a wonderful business relationship. The articles I've written received excellent SEO scores, and I also contributed to their client's website by rewriting existing content for improved optimization.
Oct 2022 - April 2023
While I had previous knowledge of search engine optimization, working at an SEO agency transformed the way I approach web content. My position required intense research skills, as I often wrote about complex topics, such as continuous integration software. Learning about advanced keyword research expanded my capabilities as a writer and allowed me to develop a structured system for content creation.
May 2021 - Aug 2022
During my time at Leverage, I was the primary strategist and planner for social media content, and I also managed client accounts. My contribribution was fundamental in developing brand voices, and the digital content campaigns that were conceptualized under my editorial calendars brought increased audience engagement and praise from clients. I worked primarily with B2C companies and produced long-form website content for select clients.
May 2020 - Feb 2021
Under contract work, I designed WordPress websites and wrote web copy for a collection of businesses consisting of MakwaUSA, Makwaden LLC, Arrowhead Incubator, and Wildlife & Wetland Solutions. Until the opportunity ended due to lack of funding, I worked alongside my boss to develop a sustainability program for youth and write copy for his nonprofit that helped Native American businesses receive grants.
Sept 2018 - April 2019
As the writer for the visual and media arts department of Grand Valley, I maintained their WordPress blog with content about current affairs and clubs. I promoted the benefits of different fine art degrees at GVSU by creating short articles that increased engagement of the department's social media pages. I loved writing for them my senior year and wished I could have longer, but the position had to end after graduation.
2019 - present
For several years, I have been contributing articles to Michigan Home and Lifestyle Magazine. Topics have ranged from endangered species to custom pool design. Many articles focus on local Michigan businesses and travel opportunities.
June - August 2018
My internship took in Sydney, Australia, working under the company's web editor and chief magazine editor. My main priority involved producing online content for their website by turning press releases into articles and creating lists of hotels and restaurants for various destinations. I also proofread the magazine’s feature stories and compiled databases for client mailing lists.
Copyright © 2024 Mikayla Balk - All Rights Reserved.
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